AXEN Realty Luxury Division:
The World’s First Agent-Centric Luxury Platform.
Sara Marie Brenner, MBA, Broker, CLHMS | Head of Luxury Division
luxury@axenrealty.com / 740.816.9339
Join Our Informative Sessions
Learn more about the AXEN Realty ecosystem and the exclusive benefits of our Luxury Division by registering for one of our upcoming sessions.
Advantage
At AXEN Realty, you may practice any division of real estate — from standard to luxury to commercial. The Luxury Division is part of AXEN Realty. To learn more about the core of AXEN, view our AXEN Advantage.
Meet Your Host
Sara Marie Brenner:
- is the Head of Luxury, and is a Certified Luxury Home Marketing Specialist — a designation earned through luxury sales + education
- holds an MBA in finance & international business
- is earning a Doctorate of Business Administration in Real Estate Development
- was a top 5% Realtor in the US prior to moving into management / leadership
- leads Brenner Group & Brenner Global Collective
Our Mission
The AXEN Realty Luxury Division exists to elevate real estate professionals at every stage of their luxury journey. We empower rising agents with the training and knowledge to confidently enter the luxury market, while providing established luxury and ultra-luxury advisors with world-class branding, tools, support, networking, and marketing resources to expand their influence and grow their business.
We are the first agent-centric luxury platform for real estate agents, and our mission is to ensure that agents come first in every decision we make. From the low flat fee per transaction to the four levels of revenue share, luxury agents will keep more of their money at AXEN Realty.
Our mission is to set a new standard for excellence in luxury real estate brokerages by focusing on the agents instead of the brokerage brand, ensuring our advisors have the opportunity to thrive in serving the most discerning clients.
Division Purpose
Structured Pathway
We provide a clear, structured pathway for agents transitioning into the luxury market, ensuring they have the knowledge, skills, and confidence to serve high-net-worth clients effectively.
Elite Resources
Our luxury agents receive elite branding, networking opportunities, and sophisticated marketing resources designed to expand their influence and grow their business in the luxury segment.
Prestigious Community
We foster a community built on collaboration, prestige, and excellence, where luxury advisors can connect, share insights, and elevate each other's success in serving discerning clientele.
Definition of Luxury
At AXEN Luxury, we maintain the highest standards by adhering to industry-recognized luxury thresholds and classifications.
1
Standardard
Luxury is defined strictly by ILHM (Institute for Luxury Home Marketing) thresholds at the county level, ensuring consistent and recognized luxury standards across all markets.
2
Signature
$5M+ U.S. listings (or equivalent internationally) represent our Signature Luxury category, serving the most exclusive properties and ultra-high-net-worth clients.
3
International / Global
Properties outside the U.S. that meet or exceed luxury standards, allowing our advisors to serve global clientele with consistent excellence and expertise.
Exception Process: Agents may apply for exception approval for unique or distinctive properties that fall below threshold but possess luxury characteristics in nature, design, or location.
Eligibility & Membership
Membership Requirements
To join the AXEN Realty's Luxury Division, agents must commit to excellence by switching to the AxenLUX compensation plan, designed specifically for luxury market professionals. Then, enter the division through one of the options below:
01
Certification Path
Complete comprehensive training program and obtain ILHM membership with our exclusive discount program.
02
Fast-Track Option
Proven luxury producers may apply for immediate membership by emailing luxury@axenrealty.com.
Ongoing Education for Division Members
- Weekly luxury mico-trainings, monthly masterminds, and in-person VIP & growth events for continuous learning
- Recurring 4-week "Transitioning into Luxury" series
Brand Guide
Sophisticated branding that reflects the excellence and prestige of luxury real estate, while elevating the agent-centric focus.
Standards & Visual Identity
Logo Usage
AXEN logo must be used only in all black or all white. The Luxury Collection logo offers variations with black, white, and champagne gold.
Color Palette
- Black (#000000)
- White (#FFFFFF)
- AXEN Blue (#185A9D) — optional accent color
- Champagne Gold (#c8a47b)
- If you have a team that has a special accent color, it may be used with approval by emailing luxury@axenrealty.com
Typography & Usage Guidelines
Typography System
Script Font
Parisienne - exclusively used for "Luxury" script elements, providing elegant sophistication.
Body Font
Montserrat - used for "Collection" in the logo, headlines, body text, and signage, ensuring clear readability and modern appeal.
Usage Guidelines
- AXEN Luxury yard sign designs available for agent use
- Maintain clear space equal to the height of the "A" in AXEN
- No distortion, rotation, effects, or unauthorized recoloring
- Yard signs must be 24" w × 36" h, hung from a white or black Colonial post — grommets allowed
- Custom luxury signs require Luxury Division Head approval
Signage Standards: Only all-black or all-white logos allowed on signage. Supporting accents may use Champagne Gold, AXEN Blue, or another approved color for sophisticated visual hierarchy.
Comprehensive Branding Assets
Our luxury advisors receive a complete suite of professional branding materials designed to elevate their market presence and client interactions.
Digital Assets
Master logo pack in SVG, EPS, PDF, and PNG formats. Lockups in stacked and horizontal formats for all applications.
Business Materials
Business cards, letterhead, envelopes, and email signatures designed with luxury sophistication in mind.
Marketing Collateral
Luxury listing presentations, brochures, property one-sheets, and presentation decks for client meetings.
Digital Marketing
Social avatars, headers, reel overlays, story templates, and digital advertising kits for comprehensive online presence.
Signage & Events
Signage templates (24"×36"), riders, luxury invitation suites, and event marketing materials.
Compensation Model
Designed for luxury professionals who deserve to keep their high-end commissions.
Compensation Structure
$995*
Per Transaction Fee
Includes White-Glove Transaction Coordination valued at $495, ensuring seamless luxury transactions.
$15K
Annual Cap
Company dollar cap resets on agent anniversary date, providing predictable cost structure. Reverse sign-on bonus available.
100%
Post-Cap Commission
After reaching cap: 100% commission retention plus $995 transaction fee per closing.
"High-end agents should keep their high-end commissions."
Our company dollar structure is capped at $2,500 per transaction, with equal distribution across four revenue share levels at $625 or 25% each.
If GCI is $7,500-$9,999, flat fee for that transaction is $1,875 with $468.75 in each level of revenue share. If GCI is $5,000-$7,499, flat fee for that transaction is $1,250 with $312.50 in each level of revenue share. If GCI is less than $5,000, flat fee for the transaction is $1,000 with $250 in each level of revenue share.
- *If an agent takes a listing or has a closing that is less than 75% of the ILHM's county threshhold, the agent may choose a $795 or $595 transaction fee in lieu of $995. The marketing will be decreased for the $795 level, and not included at all for the $595 level. For marketing and exposure, we encourage the agent to keep the $995 level.
Revenue Share Model
Every dollar strengthens your network and builds your legacy.
Four-Level Revenue Distribution
All company dollar flows into our comprehensive revenue share program, creating sustainable wealth-building opportunities for our luxury advisors.
25%
Level 1: $625
Direct recruit revenue share
25%
Level 2: $625
Second-generation revenue share
25%
Level 3: $625
Third-generation revenue share
25%
Level 4: $625
Fourth-generation revenue share
Prestige & Exclusivity
Recognition that sets you apart in the luxury market.
Become a Certified Axen Luxury Advisor
Certification Achievement
Upon completion of the ILHM training and the "Transition to Luxury" series, agents earn the prestigious Certified AXEN Luxury Advisor designation, providing access to our suite of tools and support. This designation may also be used on marketing materials.
Elite Producer Recognition
Exceptional producers may bypass standard coursework and receive certification by recognition, acknowledging their proven expertise in luxury markets. To explore this option, please email luxury@axenrealty.com.
Luxury Directory Listing
Certified advisors are featured in AXEN's exclusive luxury directly, organized by specialty and region for premium client referrals and recognition.
Marketing, Leads & PR Strategy
Positioning our advisors in the most prestigious publications and platforms.
Premium Press Placements
Our marketing team secures placements in the world's most prestigious publications, elevating our advisors' visibility among high-net-worth clientele. Placements depend on the potential sale price of the property and the agent's production history.
International Publications
- Mansion Global
- Robb Report
- Architectural Digest
- WSJ Real Estate
- …and more
Financial & Luxury Media
- Financial Times (House & Home)
- Forbes Global Properties
- Haute Residence
- duPont Registry Homes
- …and more
Digital Luxury Platforms
- JamesEdition
- LuxuryEstate.com
- LuxuryHomes.com
- International syndication
- …and more
Global PR Distribution Network
Distribution Channels
Wire Services
PR Newswire, Business Wire, and GlobeNewswire for maximum reach and credibility in financial and real estate sectors.
Media Coaching
Professional media training for capping agents, preparing them for interviews and public speaking opportunities.
Press Kit Development
Comprehensive agent press kits featuring professional photography, achievements, and market expertise positioning.
International Reach
- Juwai (China)
- Rightmove Overseas (UK)
- Zoopla/PrimeLocation (UK)
- Idealista (Spain/Portugal/Italy)
- PropertyGuru (Asia)
- Realestate.com.au (Australia)
Marketing Excellence Standards
Every marketing touchpoint reflects the sophistication and quality our luxury clients expect and deserve. AXEN's Luxury Division will assist you in formulating the best marketing strategy for your luxury properties, ensuring that you are considering all options to win and sell every prospective client.
Editorial-Grade Photography
Magazine-ready photography that captures the essence and elegance of luxury properties, ensuring every image meets the highest professional standards.
Creative Video Tours
Hollywood-quality video production featuring cinematic tours that immerse viewers in the luxury lifestyle and property experience.
Premium Collateral
Sophisticated brochures, property websites, and digital/print campaigns that reflect the exclusivity and prestige of luxury real estate.
Boutique Listing Portfolio
Our signature luxury pitchbook replaces traditional materials with premium print and digital presentations that impress discerning clients.
Experiential Events
Curated luxury launches featuring wine tastings, art exhibitions, fashion shows, luxury automotive experiences, and other events inspired by the property.
Strategic Billboards
Premium billboard placements in high-traffic luxury markets for maximum visibility among target demographics.
Lead Generation
Inbound Leads
AXEN Realty's Luxury Division provides inbound leads with only a 10% referral fee due at closing.
Minimum standards & restrictions apply.
Inside Sales Agents
Our ISAs provide Luxury Division agents with nurtured leads ready to buy or sell with only a 40% referral fee due at closing.
Minimum standards & restrictions apply.
Training & Community
Continuous education and networking that elevates your expertise.
Comprehensive Program
Institute for Luxury Home Marketing
ILHM 2-day training required with exclusive AXEN discount. Comparable training may be submitted to Head of Luxury for review and potential acceptance.
4-Week "Transition to Luxury "Series
Comprehensive series runs every other month, covering brand positioning, marketing & prospecting strategies, luxury negotiation techniques, and client relationship management.
Weekly Masterminds & Monthly Guest Speakers
Ongoing education featuring market intelligence, case studies, referral networking, peer-to-peer learning opportunities, and special guest speakers.
Certification Achievement
ILHM + Transition to Luxury completion leads to the Certified AXEN Luxury Advisor designation, access to all Luxury Division tools, and directory listing.
Technology & Concierge Services
Cutting-edge tools and personalized services for luxury market success.
Advanced Technology Suite
Our core technology foundation includes Lofty CRM, Dotloop transaction management, and comprehensive listing portals, enhanced with luxury-specific innovations. In addition, we offer:
Marketing Concierge
Our marketing concierge platforms utilize AI design to create intelligent marketing including personalized campaigns, listing presentations, and luxury client communications.
Visual Excellence Tools
Virtual staging and 3D rendering services, enabling stunning property presentations that captivate luxury buyers.
Global Syndication
International listing syndication tool connects properties with worldwide luxury buyers through premium global platforms.
Client Intelligence
Comprehensive reports covering schools, lifestyle preferences, tax implications, and market analytics to better serve discerning clients.
White-Glove Concierge Services for Agents
Relocation Support
Our comprehensive relocation services ensure seamless transitions for luxury clients moving between markets, providing guidance on moving, schools, child care, transportation, .
Vetted Partner Network
Access to an exclusive network of luxury service providers, with focus on quality and reliability.
Full-Service Transaction Coordinator
From issuing listing agreements to organizing closings, every Luxury Division agent receives a licensed, US-based transaction coordinator for each deal ($495 value).
Concierge Philosophy: Every interaction should reflect the sophistication and attention to detail that luxury agents (and their clients) expect and deserve.
jetNexa
Private Aviation
Luxury Mobility Concierge
AXEN Luxury Advisors and their clients gain exclusive access to private aviation through jetNEXA, our integrated luxury mobility solution. This service is available during and for the purpose of a real estate transaction.
Private Aviation Access
Book private flights at cost with no membership fees or hidden charges, providing unprecedented value for luxury real estate professionals and their clients.
Multi-Market Showings
Facilitate seamless property tours across multiple markets in a single day, maximizing efficiency for high-net-worth clients with time constraints.
Investor Relations
Support investor travel for property acquisitions, site visits, and market research with flexible, on-demand aviation solutions.
Competitive Differentiation
No competing brokerage offers integrated aviation services at the agent and client level, providing unmatched luxury positioning.
Global Expansion
International opportunities beginning late-2025
International Growth Strategy
2026 Launch
Strategic expansion begins with carefully selected markets in Canada, South America, Europe, and Asia, focusing on established luxury real estate hubs.
Market Evaluation
Comprehensive analysis of additional proven luxury markets to identify optimal expansion opportunities and strategic partnerships.
Luxury Events
Annual international retreats and launch galas in prestigious locations (such as London, Dubai, Paris, Monaco, and Cabo San Lucas)
Ground Floor Opportunity
Current advisors joining now gain access to ground-floor opportunities for global recruiting and revenue share leverage across international markets.
Competitive Advantage
Unmatched benefits that set AXEN Luxury apart from traditional brokerages.
What Sets Axen Luxury Apart
Keep More Money
Low cap structure with no hidden fees, ensuring luxury agents retain maximum commissions from high-value transactions.
Nexa Mortgage Partnership
Exclusive access to jumbo loans and bespoke lending solutions tailored for luxury properties and high-net-worth clients.
jetNexa Integration
Private aviation access at cost for advisors and clients, providing unparalleled luxury mobility services.
Marketing & PR
International & local distribution, media coaching, inbound or ISA leads
Education
Ongoing education to level up, grow, and develop your luxury real estate career
Network
Large national presence with international expansion beginning 2026, providing global reach for luxury clients and opportunities.
Development Division
Market and sell luxury developments across state lines without local licensure through strategic co-listing and referral partnerships.
Support
In-house concierge services for agents, including a transaction coordinator for every transaction
Revenue Share
Create passive income with the best revenue share model in the real estate business.
Implementation
Your roadmap to luxury begins at AXEN.
Luxury Training
November 12-13 Training
Register here for the 2-day ILHM training:
www.luxuryhomemarketing.com
Luxury Livestream, November 12-13, 2025
Join us on November 12th and 13th for two days of immersive luxury real estate training where you’ll gain invaluable insight to help you win higher-priced listings, position yourself as a luxury expert, market luxury homes, find prospective buyers for your properties, and much more.
Transition to Luxury
Our 4-week, "Transition to Luxury" class will begin the week following the ILHM training.
Completion of the ILHM training is a prerequisite if you are being accepted into the Division through the training track.
Key Contacts & Support
Your dedicated luxury support team, committed to your success in the luxury market.
Head of Luxury:
Sara Marie Brenner
MBA, Broker, CLHMS
m: 740.816.9339
sara@axenrealty.com
Executive Assistant:
Laura Plata
m: 740.816.9339
laura@axenrealty.com
M-F, 9am-5pm ET
Transactions Coordinator & Operations Assistant: Brooke Truex
REALTOR®
m: 740.816.5511
btruex@axenrealty.com
PR & Marketing Lead
Handles press placements, media distribution, and public relations strategy to maximize advisor visibility in luxury markets.
Events Team
Coordinate VIP and luxury events for our agents, clients, and network.
Creative Desk
Manages all branding assets, marketing collateral development, and visual identity consistency across luxury materials and presentations.
Join the Luxury Division
1
2
3
4
1
Complete the Luxury Division Registration
2
Complete Axen Realty Onboarding Documents
Select the "AxenELITE" compensation plan, and the Luxury Division Addendum.
3
Transfer Your License
Transfer your license in to AXEN Realty, and change your brokerage with your MLS.
4
Register for Training
Register for the ILHM's 2-day training, and the Transition to Luxury 4-week series.